Primary Counsel Group Inc. (PCG) is owned and operated by James Deeks, a former broadcast journalist and communications industry veteran, with over thirty years of progressive experience.

Mr. Deeks's personal biography

Mr. Deeks is assisted by Louise Jennings

A Network of Resources

When the scope of a client's project or ongoing communications warrants, Primary Counsel calls upon a vast network of independent and specialized PR practitioners and resources to provide their strategic input and executional expertise.

This business model enables PCG to keep its overhead costs down, and in turn provide clients with experienced counsel, efficient service, and a significant cost advantage compared to larger PR agencies. Our billing practices are also far more flexible.

For more information: jdeeks@primarycounsel.com